It was the summer of 2010. We had an idea of a cool, clean spot where everyone
could come get waxed, minus the dark dingy room in the back of a nail salon.
We would specialize in waxing, and waxing only, uniting hairy bods with the
best estheticians in the city. 

With multiple award winning locations and over half a million bodies waxed -
we understood hair removal and what it took to keep skin smooth and happy,
so we set out to develop products to do just that.