It was the summer of 2010. We had an idea. A cool, clean spot where everyone could come get waxed, minus the dark dingy room in the back of a nail salon. We would specialize in waxing, and waxing only, uniting hairy bods with the best estheticians in the city.
With multiple locations and over half a million bodies waxed - we understood hair removal and what it took to keep skin smooth. So we set out to develop products to do just that.